Homegrown.
Human stories.
Art that introduces the people behind local food, bringing greater meaning to the fresh departments and a genuine voice to sourcing stories.
1930 ✳ 2030 / A CENTURY IN THE MAKING
A century
of people.
Behind every helpful smile is a human story. Imagine what those stories could become when we give them the power of art.
Experience the vision AN INVITATION TO IMAGINE
HY-VEE'S NEXT CENTURY
HY-VEE'S NEXT CENTURY
01 / THE BIG IDEA
A grocery store
is made of aisles.
A legacy is made
of lives.
Hy-Vee's story has never been only about groceries.
It is the farmer who plants before sunrise. The employee owner who knows a customer by name. The neighbors who step forward when a community needs help. The families whose traditions are part of the food they share.
As Hy-Vee approaches its 100th anniversary in 2030, an extraordinary opportunity is taking shape: to celebrate those people through exceptional original art—and make that art an active, enduring part of the brand.
It begins in a small Iowa town
THE REAL PLACEBEACONSFIELD, IOWA
02 / THE PLACE WHERE IT BEGAN
A modest brick building. A monumental story.
It started
here.
In 1930, Charles Hyde and David Vredenburg began operating the Beaconsfield Supply Store. A century later, the business that grew from that humble beginning touches communities across the Midwest.
The original building still stands. And as preservation efforts move forward, its story deserves more than a plaque. It deserves an experience that can make people feel what began here.
THE SIGNATURE CONCEPT / AN ARTISTIC VISION
Preserve the place.
Make the story unforgettable.
CONCEPT 01 / AN INTERIOR MOSAIC EXPERIENCE
IMAGINE WALKING INSIDE.The walls
ARTIST'S CONCEPT VISUALIZATION · NOT A PROPOSED FINAL BUILDING DESIGN
The walls
begin to speak.
Faces. Farms. Generations. Hundreds of hand-set pieces forming one immense, unfolding human story.
THE BEACONSFIELD ARTWORK
Not an exhibit
about a company.
An experience
about its people.
01
Where the story began
The founders, the first store, the growers and families who made a neighborhood business possible.
02
The people who carried it forward
Generations of employee owners, community relationships, fresh food and moments of everyday service.
03
What we pass on
Young people, strong communities and the promise that a helpful smile can keep making a difference.
The interior is an illustrative artistic direction. Any installation would be developed with the property stewards, preservation architect and Hy-Vee, subject to approvals and the building's restoration plan.
THE POSSIBILITIES / STUDY TWO
One room. A century of stories.
THE ART OF THE PARTICULAR
A work you can admire from across the room—then spend an hour discovering up close.
03 / THE PEOPLE BEHIND THE PROMISE
Every face
is a story.
What if the people who make Hy-Vee remarkable became the faces of its art?
Not stock imagery. Not anonymous figures in an ad. Real growers, employee owners, families and community builders—listened to, celebrated and rendered with the care their stories deserve.
ILLUSTRATIVE PORTRAIT STUDIES · ACTUAL SUBJECTS AND PERSONAL STORIES WOULD BE SELECTED WITH HY-VEE AND PARTICIPANTS.
Homegrown.
Behind every
helpful smile.
Original portraits and collected memories that honor the employee owners whose service has defined Hy-Vee across generations.
Community.
Made visible.
Meaningful art rooted in the food pantries, families, neighbors and organizations that help create stronger communities.
04 / ART THAT WORKS FOR THE BRAND
One original
work. Many lives.
Great art moves people. Thoughtfully activated, it can also move a brand forward.
ORIGINAL ARTREAL BRAND APPLICATIONS ↗
Destination-worthy artwork for historic spaces, flagship stores and community sites—creating places worth visiting, photographing and remembering.
Every artwork can generate portraits, stories, behind-the-scenes films, reproductions and campaign-ready creative that extends beyond an individual unveiling.
Honor people in a way that feels personal and earned—providing new material for recruiting, recognition, local sourcing and internal communications.
Collaborate with existing community initiatives through exhibitions, educational experiences, benefit artwork and thoughtful public engagement.
Build a coherent body of original work ahead of 2030—then continue using the stories and artwork long after the anniversary celebration ends.
ONE CREATIVE INVESTMENT.
ART + STORY + EXPERIENCE + COMMUNITY = ENDURING VALUE.
05 / THE OPPORTUNITY
A FULL-TIME CREATIVE ROLENot simply an artist
Not simply an artist
Hy-Vee commissions.
An artist who is
part of Hy-Vee.
A dedicated Corporate Artist & Brand Ambassador could bring an uncommon combination of artistry, brand thinking and institutional continuity to Hy-Vee.
With a full-time commitment and an agreed annual creative plan, this position would conceive and deliver original works, discover and preserve human stories, collaborate with Hy-Vee's marketing and community teams, and develop valuable secondary uses for the artwork.
This is a proposal for full-time employment with appropriate compensation, benefits, production resources and executive alignment—not a pilot engagement or a request for a single mural commission.
01 / CREATEMake work
Make work
that matters.
Original mosaics, sculpture, paintings, portraits and mixed-media installations.
02 / COMMUNICATEGive every
Give every
work a voice.
Human-interest stories, visual content, documentation, reproductions and campaigns.
03 / CONNECTBring people
Bring people
into the story.
Employee participation, local suppliers, community partnerships and centennial experiences.
THE ROAD TO 100 YEARS2027 — 2030
2027
Listen & discover
Research the stories, align with restoration partners, establish the art program and begin the first works.
2028
Create & connect
Develop significant original art, people-centered series and content applications across the organization.
2029
Build anticipation
Prepare centennial works and their related communications, installations and public-facing experiences.
2030
Share the legacy
Celebrate a century of people—and establish an artistic collection that remains relevant for generations.
Illustrative artistic roadmap for discussion; scopes, resources, schedules and historical-site installation permissions to be jointly established.
06 / THE WORK IS ALREADY REAL
A vision this ambitious
calls for proven hands.
More than three decades of creating work for corporations, universities and museums—combining original craftsmanship with the discipline of a professional art director.
Explore Clint's wider body of work“
Clint's vision was creative and insightful... The finished product speaks for itself.
CAROLE GIESEKE FORMER CHIEF COMMUNICATIONS OFFICER · IOWA STATE UNIVERSITY ALUMNI ASSOCIATION
Excerpt from testimonial included in Clint Hansen's original corporate-art portfolio.
07 / AN INVITATIONLet's give
THE NEXT CHAPTER ISN'T WRITTEN YET.
Let's give
it a human face.
I would welcome a conversation about establishing a full-time Corporate Artist & Brand Ambassador role at Hy-Vee—and the remarkable stories we could bring to life together as the company approaches its centennial.
Let's talk about what's possible